3 common mistakes

As you all know, simply creating an account on Facebook or Twitter rarely equates to being plugged in. The most common reason for not spending time on developing a social media strategy is that real estate agents and brokers fear there will be little to no return on investment – and that frankly ‘it’s just too much work’ or ‘I don’t have the time.’

Here are 3 common mistakes that real estate agents and brokers do all the time:

1. Doing too much at once. For people in real estate, it’s often best to start with a small social media presence. Check out LinkedIn, Facebook and Twitter – which one appeals to you the most? The one that makes the most sense to you should be your starting point. Start there and then set goals for when you will branch out onto other channels.

2. Giving it to the intern. Too often, social media responsibilities will be piled on the most inexperienced assistants or worse, someone who detests social media. If you are going to hire someone to help you manage your social media, make sure you hire someone who is not only savvy in communcation, but comfortable with exposure to the public. Social media needs a personal touch and someone who is aggressive and strategic.

3. Making conversations one-way. Too many real estate agents and brokers just see social media tools as just another way to push out information. Bombarding people with listings won’t earn many followers, there has to be a dialogue that keeps the audience engaged. Remember, less about you and more about the people receiving the information – always ask yourself, ‘what’s in it for them?’

So, now what? How do you know if your successful or not? One of the easiest things to do is to monitor your web site and blog traffic. Make sure you have Google Analytics set up on your site and that once a week you are looking at where your traffic is coming from.


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