In order to improve upon their skills and network in the industry, real estate professionals are using social networks specific to their industry. Some of these networks include ActiveRain and The Flipping Pad.
Although it is in beta testing, Architizer is the largest crowd-sourced database of architecture online, with over 10,000 finished and proposed projects posted from fans, owners and architects that are easily searchable. The site provides a networking space for real estate developers and architects, where developers can search for architects and architects can upload their projects. This type of social network is allowing developers to get a better grasp of the talent options on the market, while also giving architects a better chance at being discovered.
CEO and Co-Founder Marc Kushner, also an architect, explains that, “The old model revolved around magazines, in which architects had to make it into certain issues. So, say that a developer picks up the November issue of a certain architecture magazine. The only way that the architect would have the chance of being discovered by the developer was if he happened to be in that November issue.” Architizer simplifies the connecting process by bringing architects and developers together in one place.
More well-known social networks, including Meetup, Flickr and LinkedIn are provided spaces for real estates pros to connect and learn from one another. Some examples of active Meetup groups include Chicago Real Estate Group and New Jersey Real Estate Social Network. Both Meetups are ranked highly and have received favorable feedback from attendees. For example, Loan Officer Lorna Roberts, said that the New Jersey Real Estate Social Network Meetup, is an “excellent way to network and learn more about what is affecting the community and businesses.” For more information on how to get a real estate Meetup started in your community, check out our tips on organizing a successful Meetup.
Other group settings on social networks, such as the National Association of REALTORS on LinkedIn, or the Photography for Real Estate group on Flickr, are great places to connect with specialized professionals in the real estate industry.
From connecting with buyers and sellers to networking with industry peers and lending expert advice, there are many ways to utilize social media as a real estate professional. What are your tips for using social media in the real estate industry?
Show Me the House The first and most obvious thing I think the real estate world can (and should) be doing is buying video cameras and shooting their own walkthroughs. You don’t have to be a pro. You DO have to know how not to make something look horrible, but that comes with trial and error. Pick up a Video Camera If you don’t already own a video camera, two Read More…
While an occasional listing may be appreciated by your social media community, many experts advocate engaging your audience with industry knowledge and an expert perspective, rather than alienating users with useless information. Because there are so many factors that must align to make a listing pertinent to a single customer, such as pricing…